Transformative Destinations Program
New NormsDestinations worldwide are adapting to new norms.
SustainabilityEmbracing sustainability, deepening commitment to protect natural and cultural heritage.
ReimagineReimagining our approach to tourism and how to measure success.
CatalyzeTransformational Travel and Regenerative Tourism are catalysts for this evolution.
There’s a desire to balance the needs of nature, communities, and the economy
Whidbey & Camano Islands Tourism
Early Adopter in 2022!
Transformative Destinations Objectives
EmpowerEMPOWER destination stakeholders to transform our visitor economies and improve long-term resident, traveler, and environmental well-being.
PromotePROMOTE the transition to a transformational economy at a destination level through the development and implementation of a framework to foster Regenerative Tourism.
SUPPORT participating Early Adopter destinations worldwide to be recognized as global pioneers and leaders within the emergent transformational travel philosophy.
Onboarding | January - February 2022
Preparation Phase: Setting the participants up for their Journey
Introspection | March - May 2022
Conceptual Phase: Understanding the theory around transformation and regeneration and opening our minds, hearts, and will.
Bridging | June - August 2022
Experiential Phase: Let go to let come through "Connecting to Source"
Expansion | September - October 2022
Design Phase: Crystallizing and Prototyping
Integration | November - December 2022
Implementation Phase: Performing in destination and reflecting back
Ongoing Phase | 2023 Onward
Mentoring Phase and ongoing implementation: continuing the work in our communities.
Plans for 2022
Understand how our values and worldviews influence our destination’s impact and guide us through a regenerative journey
Design transformative travel experiences for visitors using the TTC guidelines and frameworks
Implement regenerative principles that make us thrive based on the Regenerative Tourism Principles
Measure the degree of sustainability using Green Destination START Assessment tools and the SDGs framework